Two writers show you how to turn a worthy sentence into a memorable one. Starting where The Elements of Style leaves off, Good Writing can improve your book, your essay, your memo, your blog post, your speech, or your script. As co-author Neal Allen writes, "These rules economize, favor the plainspoken and the specific, keep the reader's intention shajrp, and in other ways show respecty for the audience's time and desire for novelty." 

Authors and books on the program that are mentioned include Faulkner, Aristotle, Beethoven, the Bhagavad Gita, Chaucer, Darwin, Austen, Fielding, Shakespeare, Joyce, Lincoln, Mann, Marx, Pericles, Plato, Twain, and Wittgenstein. More information here.